Since the start of the COVID-19 pandemic, business leaders have been looking forward to a time when consumer behaviour would return to some kind of normality. Just when it looked like we might be reaching that moment, the world has been plunged into yet more crisis.
The latest edition of the EY Future Consumer Index captures consumer thinking in the weeks before the war in Ukraine began. It shows that in a time of rising inflation and global turmoil, people around the world have been fundamentally rethinking how they live their lives and asking themselves what relationship they really want with consumerism and its values.
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